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Main » Retail Rivals Amazon and Best Buy Team Up to Sell Smart TVs

Retail Rivals Amazon and Best Buy Team Up to Sell Smart TVs

18 April 2018

Existing Amazon Fire TV Edition sets under the Element brand are now listed as unavailable on Amazon. So the next logical option for the company is to chase after the competition. Best Buy already stocks and sells a range of Amazon Echo, Fire, and Kindle products, and it showcases them prominently in stores and in marketing material. This is basically exactly what Roku does with TCL and other manufacturers, build the device into a smart TV.

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Best Buy and Amazon are fierce rivals in the electronics market, with the former having a big presence in the brick and mortar side of things, while the latter absolutely dominates the online sector.

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"Amazon and Best Buy have a long history of working together, and today we take our partnership to a new level". There will be almost a dozen Fire TV Edition smart TVs from Insignia and Toshiba offered by Best Buy, in both Full HD and 4K flavors.

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"What's new in this partnership is the depths of the physical integration between the software and the hardware", Best Buy CEO Hubert Joly told the Wall Street Journal. Plus, this brings Alexa to the fore - you can carry out voice searches for content regardless of whether it's through a live broadcast or a streaming service, such as Prime Video, Netflix, or Hulu. More than ten 4K and HD models are planned for the United States and Canada markets, and they will include Amazon's Alexa voice-controlled digital assistant. The televisions also support Amazon's virtual personal assistant Alexa, so you can shout out commands and control your smart home from the comfort of your couch. Tens of thousands of Alexa skills are already accessible today, allowing you to have incredible entertainment experiences, view and control your smart home connected cameras, lighting, security systems, and more. These new TVs will be exclusively sold at Best Buy's retail stores across the country and they will obviously be available for purchase through as well with Best Buy being the third-party seller.

Retail Rivals Amazon and Best Buy Team Up to Sell Smart TVs