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Apple Is Planning to Launch a News Subscription Service

17 April 2018

Apple recently announced that Apple Music has surpassed 40 million paid members, and while that may not be a realistic goal for the Apple News service, the company has proven that it knows how to market its services.

A new report out of Bloomberg suggests Apple plans to launch its own news-focused subscription service in the next year. Apple intends to release an updated Apple News application with the subscription service integrated, and plans to share revenues with magazine publishers that are in the program. Some analysts in the past have suggested that Apple should look into getting into a more subscription-like business model, and this certainly sounds like what Apple could be doing.

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Apple is no stranger to delivering people their news, with the Apple News app launching alongside iOS 9 two and a half years ago. While you can already purchase subscriptions through the Apple News app, which no doubt earns Apple some money, selling individual issues or subscriptions isn't quite the same as offering people a huge bundle of content in exchange for a single monthly fee. Apple may take the same approach as it's looking to allow users to subscribe to its own premium news subscription service from within an upgraded Apple News app.

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There will be some sort of revenue split between Apple and the publishers who will be featured in the service, but there's no details on that.

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Apple Is Planning to Launch a News Subscription Service