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Spotify launched in South Africa

13 March 2018

David Pak, previous CEO of eMusic, commented on CNN about the war between Spotify and Apple Music.

The website went live on Monday afternoon, offering a free 30-day trial to its Premium service, which costs R59.99/month after the trial period ends. This will be the first time the company has launched on the African continent.

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According to Variety's report, Spotify is now allowing its users to help add metadata to their songs with Line-Up, a new music metadata editor. Naspers also recently launched music streaming platform Joox, from China's Tencent, in which it holds a 33.2% stake.

Founded in 2006 by Ek and Martin Lorentzon in the staid Stockholm suburb of Ragsved, the firm now has 71 million paying customers worldwide, twice that of closest rival Apple Music. Google does not release paid subscriber numbers for its service, Google Play Music. Both Apple and Spotify charge $9.99 a month for their unlimited streaming services. Apple's senior vice president of internet software and services, Eddy Cue, passed along the latest stats at the annual SXSW in Austin, Texas. "Spotify... had a great headstart and built a great product", Pakaman said.

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Byers then discussed how, unlike video streaming services like Netflix and Hulu, the dominant music services have more or less the same millions of tracks as each other, forcing them to lean on UX and distribution rather than content alone for differentiation. Apple has been competing with, Inc. "The opportunity here - and it's not just about us, Spotify, labels or artists - is about sheer growth for music streaming, about compensating for that audience gap".

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Spotify launched in South Africa