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`Fifty Shades Freed' Leads Three New Films in Weekend Box Office

12 February 2018

It was directed by James Foley ("Glengarry Glen Ross") and co-stars Dakota Johnson and Jamie Dornan.

The third and final installment in the "Fifty Shades" franchise generated a B+ CinemaScore with an audience that was 75 percent female.

Universal's opening of "Fifty Shades Freed" is dominating North American moviegoing with a solid $38.8 million opening at 3,678 locations as the business awaits the arrival of "Black Panther".

"Fifty Shades Freed" generated an estimated $38.8 million in USA and Canadian theaters, researcher ComScore Inc. said Sunday in an email, outdrawing a new adaptation of "Peter Rabbit" and the Clint Eastwood thriller "The 15:17 to Paris".

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With the release of its third and final film, the Fifty Shades of Grey trilogy has passed the US$1 billion milestone at the global box office.

Sony's animated adventure comedy film "Peter Rabbit" opened in second place with an estimated 25 million dollars in its first weekend.

"This weekend is merely the calm before the proverbial Marvel-powered storm as "Black Panther" is poised to leap into theaters with potentially record-breaking results", said Paul Dergarabedian, senior media analyst with comScore. But a newly rejuvenated Sony picked a savvy release date - there are few family films in the market - and backed the film with a marketing campaign that made the 116-year-old Beatrix Potter character feel contemporary and even a smidgen cool, at least to the primary-school set.

The latest directorial effort by Clint Eastwood tells the real-life story of three Americans who thwarted the 2015 Thalys train attack by subduing a gunman. The film notably stars non-actors Stone, Sadler, and Skarlatos as themselves.

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"The 15:17 to Paris" collected $12.6 million and landed in third place. About 60 percent of ticket buyers were over the age of 50.

Dakota Johnson as Anastasia Steele in "Fifty Shades Freed."UniversalThe three movies have a worldwide total of $1 billion, and if "Freed" is like the other two releases, it will easily gross over $100 million domestically by the end of its theatrical run".

The $25-million opening bests the $24-million summer debut of Sony's critically panned but commercially successful "Emoji Movie" and the studio's April disappointment "Smurfs: The Lost Village", which opened with $13.2 million.

If you're curious about the breakdown, the Germans REALLY loved Fifty Shades ($10.8 million), followed by the United Kingdom/Ireland, France, and Italy rounding out the top five biggest draws, all behind the United States and North America.

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`Fifty Shades Freed' Leads Three New Films in Weekend Box Office