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Super Bowl Gives NBC Most-Watched Week Since 2010

10 February 2018

A new metric from Nielsen, which began previous year, focuses on out-of-home viewing.

Super Bowl LII attracted the fewest viewers since 98.7 million watched the Steelers edge the Cardinals in 2009. New England, NBC, 103.39 million; "Super Bowl Post-Game", NBC, 73.45 million; "This is Us", NBC, 26.97 million.

NBC's coverage of Super Bowl LII gave it its most- watched week during the official television season since 2010 even though the game drew its smallest audience since 2009. CBS was No. 2 in the demo with a 1.1 but won over the most viewers with 10.8 million. Despite featuring what sports analysts proclaimed to be one of the most exciting championship games in years, right down to a thrilling fourth-quarter comeback win by the Philadelphia Eagles, Nielsen now estimates the TV audience at 103.4 million viewers, the smallest audience for a Super Bowl of the decade. "The Big Bang Theory", CBS, 14.7 million; "Young Sheldon", CBS, 12.92 million; "State of the Union", Fox News, 11.72 million; "State of the Union Analysis", Fox News, 10.51 million; "State of the Union Preview", Fox News, 9.95 million; "Blue Bloods", CBS, 9.32 million; "Mom", CBS, 9.11 million.

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While NBC's entertainment division will be very happy with these numbers, NBC Sports execs have to be a tad bummed about the numbers for the game itself. "Lethal Weapon" at 8 had a 1.1/4 and 4.4 million viewers.

Univision was the most-watched Spanish-language network for the 13th consecutive week, averaging 1.42 million viewers.

The heavily-serialized drama was never going to get an instant linear lift from all of the extra exposure - 30.9 million viewers with live-plus-1-day returns, which is now apparently a thing! - but it did inch up by two-tenths of a point in the key demo for a 2.7 rating among adults 18-49.

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He has been part of a special group of teammates on and off the court for us, as his impacts were both tangible and intangible. The most obvious is Dwyane Wade the Miami Heat who divorced each other just two seasons ago but did save each other's number.

NBC said that TV viewership peaked in the fourth quarter of the Eagles' tense, 41-33 triumph over the Patriots, with 112.3 million tuning in from 10 to 10:15 p.m.

Fox News Channel was the week's most popular cable network, averaging 3.75 million viewers in prime time. The CW averaged a 0.7 and 2.1 million viewers.

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The benchmark had tumbled as much as 7.1 percent on Tuesday before regaining some lost ground to close 4.7 percent lower. The S&P 500 closed down 3.8 percent, Dow Jones Industrial Average 4.2 percent and NASDAQ Composite 3.9 percent.

Super Bowl Gives NBC Most-Watched Week Since 2010