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Twitter shares soar as ad boost delivers first quarterly profit

09 February 2018

Revenue from Japan rose 34 percent to US$106 million.

Shares closed 12.1% higher at $30.18 after hitting a high of $35.00. The company went public in 2013, and the announcement on Tuesday drove Twitter's stock price up more than seven dollars. On that front, Twitter reported 330 million monthly active users (MAUs), exactly the same as the previous quarter, though it is four percent up on the same period in the previous year. That's all well and good, say analysts, but without actual numbers, it's a relatively meaningless boast. While the total number of users was flat, engagement was up year-on-year for both daily and monthly active users, 12% and 4% year-on-year increases respectively. Jim Cridlin, global head of innovation at Mindshare, a unit of advertising giant WPP, said that while Twitter's momentum continued into the fourth quarter, the company still faced "significant headwinds". Last month, Anthony Noto, Twitter's chief operating officer and one of Dorsey's most trusted deputies, left the company to become chief executive of the embattled online lender Social Finance.

Dorsey said that the increased limit has encouraged people to write more often on Twitter, though not necessarily with significantly longer messages.

Twitter (NYSE:TWTR) had its target price lifted by stock analysts at Robert W. Baird from $20.00 to $33.00 in a research report issued on Friday. Ad revenue rose 1% to $644 million.

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The company reported a net profit of US$91.1 million, or 12 cents per share, compared with a loss of US$167.1 million, or 23 cents per share, a year earlier. Adjusted earning per share were 19 cents.

It said it expects to be "GAAP profitable for the full year 2018", referring to generally accepted accounting principles. Seventeen investment analysts have rated the stock with a sell rating, twenty-five have assigned a hold rating and five have given a buy rating to the stock.

The site recently revealed that over 600,000 American users had interacted with more than 3,800 Russian troll accounts in the lead-up to the 2016 presidential election.

Greenfield said he expected growth for years to come.

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Due to sustainable growth, the market can return to looking at per user monetization rates.

"Q4 was a strong finish to the year", Jack Dorsey, Twitter CEO and co-founder, said. However, questions remain over its ability to entice new long-term users to the platform. The microblogging network also blamed the new changes in Safari's third-party app integration policy which affected 2 million monthly active users. We're also seeing more retweets, and we're seeing a lot more mentions.

On Thursday before the market opened, Twitter announced fourth quarter earnings that beat analyst expectations and sent shares soaring in the premarket.

Twitter, of late, has been making headlines in India due to hacked accounts of several celebrities but yesterday the social media company had cause to pop the bubbly.

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Twitter shares soar as ad boost delivers first quarterly profit