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Gerber Intros First Baby With Down Syndrome

09 February 2018

Gerber CEO and president Bill Partyka says Lucas is the flawless fit - and Fuller couldn't agree more. Gerber announced the newest Gerber Baby spokesbaby, and it's a historical and monumental choice.

Beating out more than 140,000 other entries in Gerber's 2018 Spokesbaby contest was Lucas Warren, USA Today reported.

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For 91 years the company, a giant player in the market, featured a charcoal sketch of an infant that became known as the Gerber Baby and was seen as an ideal.

The Gerber Baby contest started in 1927, shortly after the company was founded. What makes it so incredibly special is that Lucas is the first baby in the history of the contest who has Down Syndrome. Cortney Warren said she entered the contest on a whim, after a relative pointed out an ad seeking submissions.

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Lucas Warren from Dalton, Ga., was chosen from more than 140,000 constants as the victor of Gerber's 2018 Spokesbaby contest. The winning photo, posted on Instagram, is of a broadly smiling Lucas in a smart polka dot bowtie and mint-colored polo. “We hope this opportunity sheds light on the special needs community and educates people that with acceptance and support, individuals with special needs have the potential to change the world – just like our Lucas!”. His dad has been in the Georgia National Guard for six years helping fix helicopters, and his mom works part-time.

In reward, the baby and his parents will get a $50,000 check.

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Gerber Intros First Baby With Down Syndrome