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Roku Takes On Siri And Alexa With The Roku Entertainment Assistant

12 January 2018

Voice-enabled devices that use the Roku Connect system will let consumers use voice commands to play music on a sound bar, smart speaker, multiroom audio system, and surround-sound system. In addition, Roku has launched a new licensing program for "whole home entertainment" that will allow OEM brands to make smart home entertainment devices that work with Roku OS. TCL, which already markets Roku TVs, will announce the first Roku Connect device at the upcoming Consumer Electronics Show on January 8.

Roku has announced plans for a "whole home" ecosystem that will allow third-party manufacturers to use Roku Connect software as part of a home entertainment system.

Ahead of CES in Las Vegas next week, the company announced a plan to license its new Roku Connect software to OEM makers of soundbars and smart speakers.

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There are a lot of different smart TV platforms to choose from these days, but if you want access to the most content possible and don't want to be stuck between middle school feuds, Roku is the way to go. (NASDAQ:ROKU) news were published by: which released: "Investors Should Sell Roku Inc Stock Before “Getting Garmined”" on December 12, 2017, also with their article: "Morgan Stanley Downgrades Roku Inc". Roku will offer that program for free to OEM partners and will underpin it with a logo program that identifies devices that are Roku Connect-compatible. And while Roku's assistant is now exclusively entertainment-focused, it's hard to ignore the similarities - especially when Alexa figures so prominently in the appeal of the Fire TV, Amazon's streaming device and a direct competitor to Roku's line of products. Roku Connect speakers can connect to each other wirelessly, and TCL will be launching the first Roku Connect-powered device at CES 2018.

"Amazon Prime and Netflix will be very happy to tap into Roku connect voice controls", he told TechNewsWorld. Roku has even managed to integrate its streaming goodness into smart TVs, including popular budget brand TCL.

Following inception of its licensing program, total eight TV brands began rolling out Roku TVs in the North American region.

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Victoria Petrock, an analyst with eMarketer, said Roku's new voice assistant will only make its already competitive product easier to use.

That means the Roku Entertainment Assistant won't be able to order pizzas and taxis from simple voice commands, but it could instead offer a more comprehensive smart home entertainment service.

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Roku Takes On Siri And Alexa With The Roku Entertainment Assistant