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Racist 'coolest monkey in the jungle' hoodies bring out black creativity

12 January 2018

An image of a black child modelling a top with the slogan "coolest monkey in the jungle" on the H&M's United Kingdom website was spotted by social media users on Sunday - with some describing the advert as "offensive", "irresponsible" and "racist".

H&M initially sent out an apology and a sucky one at that, but an attempt was made.

While rapper G-Eazy, whose album The Beautiful & Damned is now in the USA top five, had collaborated with H&M on a clothing line that was due to launch in March this year.

Although Mango doesn't have a problem with the hoodie, it doesn't mean that we shouldn't at least talk about the fact that someone at H&M didn't see how an image like that would be perceived by the world.

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'Therefore, we've not only removed the image from our channels but also the garment from our product offering'. "Get over it." After receiving backlash, the Nigerian native, who is now living in Sweden, defended her opinion adding, "I really don't understand not coz am choosing not to but because it's not my way of thinking". But there are many questions you can ask - how did they miss that?

Taking to Instagram, the rapper explained while he was initially excited about his new partnership with the H&M clothing line, that quickly changed once he saw the aforementioned advertisement that stirred quite the controversy.

The backlash to the ad campaign was swift, with celebrities including Questlove and LeBron James calling out H&M for being racially insensitive.

"Over the past months I was genuinely excited about launching my upcoming line and collaboration with H&M", the rapper wrote.

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"You're prince soon to be a king Don't let anybody tell you different". And we ain't going for it!

The company added that it understood and agreed with The Weeknd's reaction, saying that it would "continue the discussion" with the 27-year-old musician and his team.

National Basketball Association star Lebron James shared a photo of the boy with a crown superimposed on his head. Never shopped with you ever... not even for Tshirts '.

He wrote: "woke up this morning shocked and embarrassed by this photo. i'm deeply offended and will not be working with @hm anymore..."

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Twitter user, Selene Arianela tweeted comparing the image to a white boy modeling a "survival expert" hoodie, which didn't seem to make matters any better for H&M.

Racist 'coolest monkey in the jungle' hoodies bring out black creativity