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LG WK9 Google Assistant touch screen speaker makes mysterious CES 2018 debut

12 January 2018

Toyota, one of the world's largest auto makers, plans to bring Amazon's Alexa to select Toyota and Lexus vehicles in the USA this year, the company announced today at the Consumer Electronics Show in Las Vegas. Intelligent speakers, like Amazon's Echo and Google's Home, are "quickly becoming the core foundation of smart homes", he said.

"We have over one million actions available to users that [they] can now look up", a Google spokesman told the BBC. New York-based Vuzix already showcased the first Alexa-enabled augmented reality (AR) glasses that would go on sale in the second quarter this year with a cost of around $1,000 (roughly Rs. 63,400). Google also announced a new platform that will see companies including Sony Corp (ADR) (NYSE:SNE) release Google Assistant speakers with built-in displays - a product clearly created to take on the Amazon Echo Show.

This push could include a revamp of Google's online store, selling Alphabet products with Google Assistant front and center.

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A LG ThinQ speaker with Google Assistant will be available in the "coming months", according to Huffman.

Roughly 90% of Google revenue comes from advertising, and 67% of that now comes from mobile ad revenue.

If voice-commanded assistants become the new norm for interacting with computers and the internet, being the virtual aide of choice could be a powerful and profitable position.

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Toyota suggests a number of ways users could use Alexa in the auto, such as for taking notes and setting reminders, activating apps, or for controlling other smart devices, such as the heating and cooling on your house.

According to people with familiar with Google's plan, the company is concerned about losing market share to Amazon.

"Google has many more moving forward there are question marks about how long Amazon can sustain the growth". But it hasn't been a huge factor in gadget announcements leading up to CES. That would impact Google's ad revenue. It's also why Google is being flashier than usual at CES 2018. This is the second overhaul of Google's online store. It's also why the companies are furiously racing to sign up Alexa and Google Assistant partners.

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LG WK9 Google Assistant touch screen speaker makes mysterious CES 2018 debut