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Dolly Parton dumps "Dixie"

12 Января 2018

Dolly Parton's popular dinner attraction Dixie Stampede dropped half of its name in a recent rebranding effort.

Parton opened Stampede in three different cities: Branson, Mo., Pigeon Forge, Tenn. and Myrtle Beach, S.C. Though similar in concept, each attraction had a different name and theme.

"There is interest in several parts of the United States and internationally to host one of our unique dinner attraction shows", Jim Rule, World Choice Investments CEO, said.

In a press release from the show's owner World Choice Investments the removal of the word dixie comes after executives say "we recognize that attitudes change and we feel by streamlining the names of our shows..."

Parton, 71, said the change was necessary to expand the shows to a wider audience and take into account cultural changes over the years.

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The release said the "production team is hard at work updating the existing shows for 2018".

"Dolly Parton is an American icon", Cohen said. In an article titled 'Springtime for the Confederacy, ' she called it "a lily-white kitsch extravaganza that play-acts the Civil War but never once mentions slavery".

Searching for family fun and adventure during your vacation in the Great Smoky Mountains of Tennessee? Instead, it romanticizes the South. Harris compared it to Springtime for Hitler, the musical featured in The Producers.

"Our shows now are identified by where they are located", Parton said in the news release.

Two weeks later, Harris published a response from the company, which noted "we strive to constantly improve the guest experience at our shows" by surveying customers and that "accordingly, we will evaluate the information provided by Ms. Harris in her Slate.com article in regard to our Pigeon Forge and Branson operations". The shows will resume late in January through early spring, depending on the location.

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