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Instagram is testing moving Direct messaging to a new app

07 December 2017

The challenge for Instagram would be to expand Direct at the same time maintaining its simplicity which is the most appealing factor of the app.

The Instagram Direct app will be available starting Thursday on Android and iOS in Chile, Israel, Italy, Portugal, Turkey, and Uruguay, according to technology news website the Verge.

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Installing the Direct app will remove the inbox feature from Instagram, The Verge reports.

"Direct has grown with Instagram over the past four years but we can make it even better if it stands on its own", Shah said.

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The app consists of three screens. Similarly, you can swipe into Direct from Instagram just as easily.

Focused on image sharing, Instagram Direct opens directly to the camera so sharing can be easier than ever before. Opening the app, you will see camera similar to Snapchat. All you have to do is swipe left once you are in the Direct inbox to reveal Instagram icon which will direct you to the Instagram app. And if anyone should know how to create a massively popular messaging app, it is Facebook, Instagram's parent company, and owner of both Facebook Messenger and WhatsApp. In the same way, you can open or access Direct app from the main Instagram app.

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Direct has some 375 million users as of April, which is one good reason for Facebook to want to turn it into a standalone app. Hopefully, the same thing doesn't happen to Instagram Direct. When Facebook originally moved Messenger out of Facebook, the company faced a lot of backlash but it has been able to exponentially grow Messenger ever since. The firm has yet to officially announce the test and the reasoning behind it, though its motivation is likely similar to that Facebook had for spinning off Messenger, with the Menlo Park-based company previously claiming it made a decision to split the omnipresent social media service into two so that it's able to simultaneously focus on delivering a premium messaging and social media experience.

Instagram is testing moving Direct messaging to a new app