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Amazon Looks To Mount Free, Ad-Supported Version Of Prime

14 November 2017

On the heels of Amazon giving a multiple-season commitment to a new Lord of the Rings prequel TV series that will air on Amazon Prime Video, Amazon is also considering developing a secondary streaming service that will be free for viewers. That would make its offering the Spotify of the video streaming industry, with both a premium and free offering. However, according to AdAge, a free version is in the works, and it will feature children's programming, lifestyle shows, a back catalogue from Amazon, and even content from other creators.

As Amazon seems to be struggling to make an impact in the SVOD landscape among competitors like Netflix and Hulu, this could be the company's chance to deepen its roots in a more creator focused area like it has done in the past with Amazon Video Direct, which allowed just about anyone to make their content available to Prime Video subscribers and receive a per-hour royalty fee. There is likely to be one stark difference between the two, however. The service generally costs Rs 999 in India and $99 in the USA, and is ad-free.

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Now, users will be able to save that $99 a year and watch Amazon Prime for free as long as they're willing to sit through a slate of ads. The company was hotly tipped to be preparing such a service back in 2014, although that never came to fruition, so the new rumours should be taken with a pinch of salt.

Considering most streaming services, at least the subscription-based paid ones offer an ad-free experience, it has hit the traditional TV market which runs on advertising. This gives Amazon the ability to charge advertisers enough money to cover its deals with outside studios.

Important Information on the Ongoing Ontario College Strike
Some 12,000 Ontario college professors, instructors, counsellors, and librarians haven't been at work since October 15. Clair College, Fanshawe College and Lambton College. "We're a body of 1,000 students", Eckenswiler says.

Meanwhile, Amazon has already begun experimenting in a limited capacity with ads (you can spot them in National Football League games) and brand integrations on Prime Video. This could be the first time marketers could push ads to Prime Video's estimated 50 million subscribers. According to AdAge's sources, payments would be "linked" to how often a show or movie is watched.

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Tesco and Booker's market share prices jumped by 5.65 and 5.74 per cent respectively after the news this morning (14 November). Tesco said it will continue to work with the CMA as it prepares its final report due at the end of December.

Amazon Looks To Mount Free, Ad-Supported Version Of Prime