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Target partners with Google for voice shopping through Google Express

13 October 2017

Target was piloting the Google Express integration in California and NY, so today's announcement marks a nationwide expansion of the program, minus Alaska and Hawaii. Shoppers will be able to get deliveries within two days since the items will be shipped to a nearby Target store for free provided the purchase meets the $35 order minimum. The Google Express voice assistant can be used via its app as well as through the Google Home voice-activated device and Android TV. While Amazon is inherently poised to dominate e-commerce integration, Google seems to be making sure they are able to compete by offering some level of feature parity across their wide range of Assistant-enabled devices.

For many, the experience of shopping at Target is nearly a religious experience.

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Starting today, you can shop Target from anywhere in the United States through Google Express and with the Google Assistant (except for Alaska and Hawaii).

The nationwide home-delivery service broadens an offering that's been available in New York City and California for the past few years.

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"We have lots of different choices of how they buy from us", said Mike McNamara, Target's chief information and digital officer. But the key is personalizing the order so if a consumer shouts out "detergent", the voice assistant will know the exact brand that the shopper wants. It also follows behind Walmart, which is available nationwide through Google Express and added voice ordering support last month. In the future, REDcard credit card owners can add that to their Google Express account for five percent off most of their orders. With shopping coming to Google Assistant, you'll be able to access products from over 50 Google Express retailers so you have a huge inventory to choose from. That includes the core Echo, as well as the less expensive and smaller Echo Dot and the portable Amazon Tap.

With Google Express and your Google Assistant, shopping is easier no matter where you are or what device you're using.

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You now can't tie your Target account to Google Express, but Target says that will be an option in 2018.

Target partners with Google for voice shopping through Google Express