Gucci, part of Paris-based luxury group Kering, has paraded models down the catwalk in luxurious fur coats in the past and creative director Alessandro Michele brought in loafers and sling-backs lined with kangaroo-fur two years ago.
"I wanted to find someone who shared a belief in the importance of the same values. I felt it immediately when I first met Alessandro", said Mr. Bizzarri.
"Technology is now available that means you don't need to use fur", Bizzarri told Vogue.
The luxury brand has previously used rabbit, mink, fox and racoon in its designs.
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Guccis fur-free decision is part of the companys new 10-year "Culture of Purpose" sustainability plan, which also includes the houses commitment to contribute 1 million euros as a founding partner of UNICEFs Girls Empowerment Initiative.
Marco Bizzarri, president and CEO of Gucci, has announced that the Italian fashion house is going to stop producing fur, according to The Hollywood Reporter.
The brand now sells a wide selection of furs, perhaps most notably their Princetown fur-lined leather mules.
It's a happy day for our furry friends everywhere - luxury label Gucci has announced that it will be going fur-free.
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Kitty Block, president of Humane Society International, said: "For this Italian powerhouse to end the use of fur because of the cruelty involved will have a huge ripple effect throughout the world of fashion".
Gucci is to become part of Fur Free Alliance, an global group comprised of over 40 organisations that campaigns on animal welfare and promotes alternatives to fur in the fashion industry.
The company joins many other leading fashion brands and retailers like Armani, HUGO BOSS, Yoox Net-a-Porter, Stella McCartney and more in going fur-free, and will be part of the worldwide Fur Free Retailer Program.
Fur farming was banned in the United Kingdom in 2000.
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