Shifting from game-based play, which fans know all too well, to a social network could be the secret to letting them shake it off, unlocking further success for the company and getting them out of the red.
Taylor Swift is finally joining the ranks of all five of the Kardashian-Jenner sisters, Lindsay Lohan, and Britney Spears: She is launching her very own lifestyle app. The singer's deal with the company was first announced in early 2016, and Glu said at the time that it expected the mobile app to be released at the end of previous year.
If this seems vague, it kind of is.
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The app will be beta released in limited countries soon. New songs, videos, and photos will be added each week for those who download the app, available in the app store later this year.
"We've worked closely with Taylor and her team to bring her creative vision to life", said Nick Earl, President & CEO of Glu Mobile in a statement. "The result is a deeply social environment where Taylor and her fans are able to better connect with one another while expressing themselves in an interactive community".
I'd be more alarmed at the appearance of such a self-centered app if we weren't already living in the year 2017.
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There will also be exclusive emojis called Taymojis. Though Kardashian is likely still high up on Swift's enemies list, the singer can't help but recognize brand-building genius at work. Can fans post things or is it just a collection of her feeds?
The Swift Life app has a place to chat with Swift fans, and will have its own Emoji collection.
'I think you guys are really going to like this. "I mean, I hope", Swift joked in the app's teaser video released Wednesday (October 11).
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