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Tim Cook says the iPhone X's $999 cost is a "value price"

21 September 2017

It would appear the simple response is "no" and Apple expects people who want an iPhone X will be able to get one. AR became widely popular with the Pokemon Go app past year that allowed players to "catch" virtual Pokemon scattered across real life locales."Later today hundreds of millions of customers will be able to use AR for the first time, so we're bringing it to mainstream", Cook said.

"Well, it's a value price actually for the technology that you're getting". The difference sees Apple make profits of 59 percent on the iPhone X, compared with 66 percent on the iPhone 7 and over 70 percent for the iPhone 6s. And so, very few people will pay the price tag of the phone initially.

Still, it's hard to imagine anyone outside of Apple employees describing the iPhone X as being "value price", and Cook never brought up added optional costs such as AppleCare+.

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The iPhone X will become available on November 3, with pre-orders commencing on October 27.

It's clearly not a topic that Cook was unprepared to face, as he doubled-down on the argument that you're paying for convergence.

Cook nodded and answered in the affirmative, seemingly prepared for the question. That makes the iPhone X the most expensive smartphone Apple has ever sold.

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Far-off countries such as Russian Federation will be selling Apple's latest flagship device for nearly $1,400, as charted by Business Insider from Apple's own figures. According to reports, the iPhone X will be in extremely limited supply until early 2018, which may work out in your favor as you may need plenty of time to start saving up.

Tim Cook says the iPhone X's $999 cost is a