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New Low: Megyn Kelly's Ratings Plummet Again

27 June 2017

Despite pulling in some big names for her first few interviews, "Sunday Night with Megyn Kelly" continues its ratings tailspin as another week comes to a close.

That said, Kelly will not be on the air this coming weekend. In September, Kelly's show will take a backseat to Sunday Night Football. Regardless, she doesn't seem anxious and execs have said that everything is going well. "That should keep prices up regardless".

Megyn Kelly's life at NBC is getting off to the opposite of a roaring start.

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Despite weeks of controversy and hype, former Fox News personality Megyn Kelly's highly publicized interview with conspiracy theorist Alex Jones didn't garner much in terms of ratings.

Megyn Kelly's show premiered with a whopping 6.1 million viewers, which was exceptional - but also fairly expected. NBC was second in the demo with a 0.6 but third in total viewers with 2.7 million. JPMorgan Chase and several local advertisers pulled out of the episode amid criticism that Kelly was giving Jones a platform. After filling the 8 p.m. hour with repeats of "The Simpsons" and "Family Guy", the 9 p.m. new episode of "American Grit" got a 0.4 rating and 1 million viewers.

And viewership ticked down further this week.

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In her fourth week, "Sunday Night with Megyn Kelly" struggled in the ratings bringing in an average of.4 in the key demographic of adults ages 18-49 and 3.4 million viewers, according to Nielsen data.

But Kelly's performance on Sunday nights may not be much of a predictor of how she will perform in the morning, where she will go head-to-head with "Live with Kelly and Ryan" in most markets.

Kelly sat on stage at the Free Library in Philadelphia, PA on Monday evening with her husband Douglas Brunt to discuss his new book "Trophy Son".

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"The daytime [and] morning audience is a heavier TV user whose appetite for content is a lot less discerning than the Sunday evening news magazine viewer", the first buyer said. NBC has chosen to have her show sidelined on Sunday night because it's a holiday weekend.

New Low: Megyn Kelly's Ratings Plummet Again